CASE STUDIES
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RED

BULL

THE WORLD’S FAVORITE ENERGY DRINK — WILD AND REBELLIOUS BY NATURE. RED BULL IS AN ICONIC BRAND THAT CREATES ITS OWN RULES.

Red Bull partnered with us for original blog content in English and Arabic. Based on our early success, Red Bull asked us to collaborate long-term on press releases, articles and blogs. Each piece of content is hand-crafted to be the perfect mix of entertaining and informative. Most importantly, everything we write for Red Bull has to demonstrate unadulterated Red Bull spirit. Our team researches each topic and identifies relevant clickdriving keywords, providing the framework for our copywriters to deliver exceptional content.

Working with Red Bull is always fun, exhilarating, and enlightening (we’ve learned about desk-fitness, streetstyle football, just to name two and helps us to spread our writerly wings even further.

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JAZEERA

AIRWAYS

A LEADING COST-EFFECTIVE AIRLINE IN THE MIDDLE EAST. JAZEERA IS THE FIRST CHOICE FOR PRACTICAL TRAVELERS.

As Jazeera Airways expanded their operations across multiple continents, they wanted a copywriting partner who would provide relevant content to speak to their passengers in their own languages. That’s where we stepped in. We developed creative content & translations for destination write-ups, in-flight announcements and radio scripts promoting new destinations.

When we partnered with Jazeera, we expanded the expert network at The Copy Shop — and started translating into Urdu, Hindi, Italian, French, Russian and other languages.

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KUWAIT

YACHT

SHOW

THE REGION’S MARINE EVENT OF THE YEAR.

We created original content and creative localization for the curators of the Kuwait Yacht Show (KYS). In our initial meetings, we developed clear objectives with KYS’s stakeholders: increase client engagement online and drive ticket sales ahead of the 2-day event. We developed copy for a range of assets including social media, event leaflets and a microsite. Our team delivered

copy that was the perfect combination of engaging, educational, action-inducing, informative, and sharable.

Engagement increased along with participation and attendees, just like we had planned.

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GLOBAL

IDENTITY

A TRUSTED CONSTRUCTION & FITOUT AGENCY SPECIALIZED IN CREATING CUSTOMER-CENTRIC STORES FOR BRANDS FROM BAKER & SPICE TO BOTTEGA VENETA.

Global Identity reached out to us because they needed a fresh new way to communicate their brand to prospective clients. Our solution? Create a coffee-table book that reads like an anthology. We crafted the copy by selecting critical moments in Global Identity’s history to weave a narrative that was informative, meaningful, and evocative of the core values of the company: authenticity, hard work, and dedication.

This profile celebrated the past while at the same time looking to the future — forming an engaging part of GI’s client outreach and internal employee engagement.

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GMI
STUDIO

GMI STUDIO ARCHITECTURE IS A DESIGN FIRM WHOSE PHILOSOPHY BLENDS MODERN AESTHETICS WITH TIME-HONORED TRADITION.

We worked with GMI to articulate the vision behind some of their most creative projects. Working with the co-founders, we identified key themes in their work and crafted narratives that told the story behind each architectural feature in their most-loved projects, from hidden courtyard gardens to palatially-inspired water features.

These stories were then used for their their submissions for the A’Design Awards in 2019 — as a result, they bagged their first-ever awards win — twice.

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ERADA 

BUSINESS 

INCUBATOR

A GROUND-BREAKING BUSINESS INCUBATOR, LICENSED BY THE NATIONAL FUND FOR SMES AND SPONSORED BY A REGIONAL PIONEER IN THE TELECOMMUNICATIONS SPACE.

We had the opportunity to work with Erada Business Incubator from the ground up. We were part of the creative team who created their brand identity - developing their name,* tone of voice, brand dictionary and content strategy.

During their pre-launch and launch campaigns, we developed all of the copy and localization for their communications including website content, email marketing, social media and press releases.

* from the Arabic for determination / drive

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PENCILVENT

PENCILVENT IS AN INDEPENDENT AGENCY FOUNDED BY CREATIVES WHO WORK ON BRAND-BUILDING ALL DAY AND DREAM ABOUT IT ALL NIGHT

Pencilvent is locally-focused but keeps its eye on global trends. We worked with the cofounders and key stakeholders across the business to develop an updated tone-of-voice and used that to develop website content for all major work in their digital portfolio, plus all customer touch-points on the web, from the landing page to the ‘Contact Us’ section.

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